We're drowning in hype about generative AI. The word "transformative" is thrown around like the latest trendy ice cream flavor. But while everyone says they understand what "transformative" means, are they truly internalizing the magnitude of this shift? We often hear comparisons to the steam engine or electricity – pivotal moments, yes, but distant history for most of today's workforce. How do we move beyond treating AI as just "faster software" or something out of a sci-fi movie?
Let's get concrete. I, as The Savvy Founder principal, am in the midst of a complete rebranding exercise using ChatGPT. I'm generating names, messaging, and the entire brand identity. In the past, this would have required hiring an agency – a significant expense. Now, for a few cents per query, I'm achieving excellent results. It might not be Madison Avenue-level, but for a small or mid-sized company, this unlocks capabilities previously unimaginable due to budget constraints. Now, they're virtually free.
Tha…
