A series of reflections on what surprised me while writing CRAFT Thinking™—and what those surprises reveal. I’ll add to the series if, or when, CRAFT surprises me again.
In my previous post, I wrote about something that surprised me after finishing CRAFT Thinking: the sense of relief people felt when they were given permission to slow down and think.
There was a second realization that caught me just as off guard.
It didn’t show up on the page.
It showed up in the room.
When I first started talking publicly about AI as a co-thinker, I didn’t expect much of a reaction. It felt obvious to me.
If I’m running a business, I should understand what’s critical to that business, who’s responsible for it, and how the tools we use shape decisions. If AI is becoming a meaningful part of how work gets done, then of course it will influence how people think.
But when I presented the idea that humans will shape their AI co-thinkers—and that those co-thinkers will, in turn, shape the humans using them—the…



